ZMG (Newspaper Marketing Association) needed to translate their valuable research on newspaper qualities for advertisers into easy infographics.
My idea was to combine isometric illustration and ZMG's color palette to create a family of newspaper-reader characters that we could follow around to show each aspect of the research in an individual and interesting way.
Andre Levy a.k.a. Zhion is a Brazilian illustrator, art director and visual artist based in Frankfurt am Main, Germany. With over 10 years experience in advertising and communication design, he combines a peculiar bizarre-cute style with visual simplicity, always aiming for iconic ways to convey messages.
As a visual artist, his works are often provocative, approaching themes such as sexuality, gender, religion and social relations with a bold point of view. His main motivation is to encourage questioning and critic thinking towards stablished concepts. Pop and urban art movements are some of his biggest aesthetic influences and can be easily identified within his imagery and media choices.
Zhion is mostly known for his project Tales You Lose, in which he paints famous characters from pop culture over the faces of kings and presidents on coins.