Iconic Road

This is the Road to the modern art of coffee.

Two webspot variations created for the launch of the Nescafé Dolce Gusto MINI limited edition machines. The motion graphic sequences were conceived to fit for both models requiring minimal adaptation effort.
 

 

Client: Nescafé Dolce Gusto
Agency: OgilvyOne Frankfurt
Creation: Andre Levy, Hayley Chappell, Cécile Dormeau, James Langton, Uwe Jakob, Michael Kutschinski
Art Direction, Concept Art & Storyboards: Andre Levy
Production: Fiftyeight
Sound: Frischer Fisch Vermittlung

Andre Levy a.k.a. Zhion is a Brazilian illustrator, art director and visual artist based in Frankfurt am Main, Germany. With over 10 years experience in advertising and communication design, he combines a peculiar bizarre-cute style with visual simplicity, always aiming for iconic ways to convey messages.

As a visual artist, his works are often provocative, approaching themes such as sexuality, gender, religion and social relations with a bold point of view. His main motivation is to encourage questioning and critic thinking towards stablished concepts. Pop and urban art movements are some of his biggest aesthetic influences and can be easily identified within his imagery and media choices.

Zhion is mostly known for his project Tales You Lose, in which he paints famous characters from pop culture over the faces of kings and presidents on coins.