Every home (button) is special
In this project, customized interventions let regular home icons turn into "real" houses after user interaction. The illustrations intend to mimic – in proportions and colors – the original home buttons from the german, austrian and spanish websites in which this precursor media format took place.
The Case: Home Button Takeover
Going back home is a special part of our everyday life. And even seated at our computers, we do this more often than we notice.
Home means the same to everyone, but in real life each home is unique. To show this, customised interventions turned regular home icons into real houses. When a user mouses over a common “home” button in a website we unexpectedly remind him how special home is, and how Zurich is always there to look after it.
• Annual Multimedia Awards 2013: Silver
• Caples Awards 2012: Bronze
• Ame Awards 2013: Shortlist
Client: Zurich Insurances
Agency: OgilvyOne Frankfurt
Creation: Andre Levy, Alexander Brandenburger, James Langton, Michael Kutschinski
Art Direction & Illustration: Andre Levy
Andre Levy a.k.a. Zhion is a Brazilian illustrator, art director and visual artist based in Frankfurt am Main, Germany. With over 10 years experience in advertising and communication design, he combines a peculiar bizarre-cute style with visual simplicity, always aiming for iconic ways to convey messages.
As a visual artist, his works are often provocative, approaching themes such as sexuality, gender, religion and social relations with a bold point of view. His main motivation is to encourage questioning and critic thinking towards stablished concepts. Pop and urban art movements are some of his biggest aesthetic influences and can be easily identified within his imagery and media choices.
Zhion is mostly known for his project Tales You Lose, in which he paints famous characters from pop culture over the faces of kings and presidents on coins.