Minimalist illustrations created to communicate Nescafé's new brand positioning "It all starts with a Nescafé". Making use of negative space and only a few colours, the new claim is brought to the context of human connections and relationships. After all, when it comes to bringing people together...
...It all starts with a Nescafé
The illustrations were created initially for worldwide social media communication and later transformed into a series of promotional posters.
Andre Levy a.k.a. Zhion is a Brazilian illustrator, art director and visual artist based in Frankfurt am Main, Germany. With over 10 years experience in advertising and communication design, he combines a peculiar bizarre-cute style with visual simplicity, always aiming for iconic ways to convey messages.
As a visual artist, his works are often provocative, approaching themes such as sexuality, gender, religion and social relations with a bold point of view. His main motivation is to encourage questioning and critic thinking towards stablished concepts. Pop and urban art movements are some of his biggest aesthetic influences and can be easily identified within his imagery and media choices.
Zhion is mostly known for his project Tales You Lose, in which he paints famous characters from pop culture over the faces of kings and presidents on coins.