Coke-mojis were the result of Coca-Cola's initiative to enhance the experience of hundreds of millions of Line Messenger users with stickers co-created by a team of guest illustrators and young Coca-Cola fans all around Europe. Enjoy it!
Task One: Creating a Coke-moji Set
Each of the invited illustrators was responsible for the creation and execution of a full Coke-moji Set, following the themes defined by Coca-Cola and setting the tone for the beginning of the co-creation phase. Here's part of my contribution:
Task Two: Coca-Cola Stickaton
For the beginning of the co-creation phase, a workshop took place at Coca-Cola's headquarters in London, where me and the team of illustrators joined young Coca-Cola enthusiasts to brainstorm and support visualising their ideas.
Task Three: Co-creation
As the result of the Stickaton session, new Coke-mojis were defined and each new Set executed by one the guest illustrators. Here's the final result of the Set assigned to me:
Andre Levy a.k.a. Zhion is a Brazilian illustrator, art director and visual artist based in Frankfurt am Main, Germany. With over 10 years experience in advertising and communication design, he combines a peculiar bizarre-cute style with visual simplicity, always aiming for iconic ways to convey messages.
As a visual artist, his works are often provocative, approaching themes such as sexuality, gender, religion and social relations with a bold point of view. His main motivation is to encourage questioning and critic thinking towards stablished concepts. Pop and urban art movements are some of his biggest aesthetic influences and can be easily identified within his imagery and media choices.
Zhion is mostly known for his project Tales You Lose, in which he paints famous characters from pop culture over the faces of kings and presidents on coins.